Tomer Fridman announces move to Christie’s Real Estate SoCal

Days after news first broke that Fridman had left Compass, the luxury agent announced on Instagram his move to the brokerage, which is led by luxury powerhouse Aaron Kirman. Continue reading

Agent to the stars Tomer Fridman quietly leaves Compass

Fridman had been affiliated with Compass since 2017 and was a top producer at the firm. His departure was reportedly announced internally at the end of last week by Regional Vice President Parker Beatty. Continue reading

Jones Fridman International brings on Straser Silicon Valley team

The merger brings on Katy Thielke Straser’s seven-person team and allows Jones Fridman International to expand its market area into Northern California. The team now represents about $25 billion in career sales. Continue reading

Tomer Fridman and Sally Forster Jones form new team

The LA-based luxury powerhouse agents have been collaborating together at Compass for six years, and after clients suggested they make their partnership official, the pair have formed Jones Fridman International. Continue reading

Can an LA condo set a $50M record? Agents say, why not?

LA’s luxury condo market has never seen a sales price above $35 million. But some agents say that under the right conditions, a condo could sell for more — and it soon may be just the right time. Continue reading

The LA ‘mansion tax’ is coming, sending sellers on a sprint to April 1

To make their multimillion-dollar properties more attractive and move them more quickly, some sellers have been cutting their asking prices precipitously and negotiating other add-ons into contracts. Continue reading

It’s a Bel Air mansion with its own $25,000 fragrance. But why?

Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal. Continue reading

The top luxury real estate agents serving Hollywood in 2022

The Altman Brothers, Santiago Arana, Aaron Kirman, Chris Cortazzo, Sally Forster Jones, Joyce Rey and more are featured in this year’s list of standout agents from “The Hollywood Reporter.” Continue reading

16 great podcasts — and the agents nailing audio as a marketing tool

These podcasts not only provide listeners with tips and advice on how to build their business, but also serve as the best examples of how agents are nailing the form as a marketing tool. Continue reading

When mansion prices touch the sky, what does an extra $100M mean?

Hubris and a lack of comparables at the highest echelons frequently collide for inexplicable price differences from one estate to the next. But as with all real estate, location and size still matter. Continue reading