Your client’s home is quirky. How you market the listing is crucial

Real estate agents who have listed unusual, eccentric or just plain bizarre homes shared their tips with Inman for marketing properties with nontraditional features — and sensitive sellers. Continue reading

Finish the year on top with these 5 lead-gen strategies

The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these five pipeline-building strategies. Continue reading

You have $500 to invest in your marketing plan right now. Where do you spend it? Pulse

When you first started out you may have been bootstrapping your business, but now you may find yourself spending more money to get your name out there. Continue reading

Prepare for any housing market: 4 tips to succeed no matter what the circumstances

Seasoned property professionals know that this up-and-down flow is normal and expected, and they also know how to prepare. Expert Victoria Kennedy says for those who are less practiced, it is crucial to learn some essential skills in order to stay aflo… Continue reading

Zillow Gone Wild poked your weird listing. Don’t worry — it might help

For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates five listings that got put through the wringer on ZGW. Continue reading

51 blog or video topics for marketing to homesellers

Whether you’re creating a new blog post, a YouTube video or content for your social media channels, these topics are geared toward hopeful homesellers. Broker Teresa Boardman offers a host of ideas designed to help you fill your listing pipeline. Continue reading

Counteract the latest Fed rate hike with a seller rate buydown

A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment. Broker Troy Palmquist offers expert lender insight on how deals are getting done today using seller credits to b… Continue reading

Sellers stuck in the past? 7 scripts to help them get realistic on price

Some sellers refuse to acknowledge the current market realities. Carl Medford offers some scripts that can help when you’re working with unrealistic homesellers. Continue reading

Finish strong! Create an accountability plan for the next 90 days

Too early to think about spring? Not according to Julie Busby. Start now, and get your pipeline in order for a great 2023. Continue reading