WATCH: How to showcase your value proposition

During a panel discussion at ICLV, brokers share their advice on how to respond to cringe-worthy statements that question your value. Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading

The Real Word: Are ‘Fixer Upper’ homes harder to sell?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Chip and Joanna Gaines’ “Fixer Upper” is uber popular thanks to HGTV, but it’s also reported that those makeover homes are tough sells. Continue reading

WATCH: To keep good agents, fire the bad ones

It’s one thing to recruit great agents, but they do your brokerage no good if you’re not able to keep them. How can you incentive top producing agents to stick around for the long term? Two brokerage owners shared their advice at Inman Connect Las Vega… Continue reading

WATCH: Why talent recruitment is the most important thing you can do

During Inman Connect Las Vegas, three brokerages shared their recruiting strategies and best practices that you can apply to your business. Continue reading

Keeping It Real: Why it’s time to kill vanilla

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading

WATCH: Why the real estate industry needs better data standards

Do we need more national standards for data sharing? What agent and broker pain points can we solve with more standards for data? Sam DeBord led a discussion at ICLV exploring how adopting modern data standards can make the real estate industry more ef… Continue reading

WATCH: How to develop your brand’s point of view

Jessica Swesey, partner and chief marketer at 1000watt, took the Inman Connect Las Vegas audience through a set of exercises that challenged the crowd to think deeply about what makes their brands unique. Continue reading

Why agents need to pay it forward

Although networking and relationship-building are big parts of the real estate industry, it is important to remember this concept should be done with a selfless spirit. Help someone without expecting anything in return. The goal with paying it forward … Continue reading

WATCH: Tactical Facebook advertising for recruiting and lead generation

At the Inman Connect Las Vegas 2019 conference, marketing strategist and Digital Natives Founder James Rembert took to the stage to explain why Facebook is a much more efficient and cost effective tool for lead generation than Zillow.  Continue reading