The 12-point open house checklist every real estate agent needs

From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results. Continue reading

12 key steps for creating confident and effective buyer consultations

With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading

Properly position homebuyers with this winning 5-part offer strategy

Jimmy Burgess and Andrew Undem share strategies for writing a compelling offer on behalf of buyers, closing more deals and building lifelong client relationships. Continue reading

A 5-step plan to reduce buyer stress and sell more homes now

Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust. Continue reading

What homebuyers can expect now: Mandatory consults, exclusive reps

As real estate’s new reality takes shape, buyer agents are exploring new ways to streamline processes and communicate effectively with clients, The Medford Team CEO Carl Medford writes. Continue reading

The unmatched value of buyer agents in today’s market

Continue to raise the bar on client service, writes Huntington & Ellis CEO Craig Tann, and show clients why having a buyer’s agent isn’t just a good idea — it’s a necessity. Continue reading

Why a buyer agreement alone won’t get you paid

With a comprehensive compensation plan in hand, Cassie Walker Johnson writes, you’ll not only comply with the new buyer representation regulations but also ensure you close with a check in hand. Continue reading

12 factors that convince a buyer to pay a full-service commission

Expressing your value to clients begins with knowing yourself, writes mega-team leader Carl Medford. You cannot articulate what you have never taken the time to determine on your own.  Continue reading

4 common buyer objections and how to resolve them

When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward. Continue reading