Lesson Learned: Trust your instincts

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, Destin Realtor Paige Peterson shares how she learned to listen to her inner voice. Continue reading

How to generate, track and convert more leads than you ever thought possible!

Technology has always played a key role in the success of real estate agents. Today, smart real estate agents proactively seek out new technologies and other solutions to give them an advantage even in a highly competitive market. Continue reading

How letting go of the wrong buyer can lead you to the right one

It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler. Continue reading

Instagram Stories bring new life to listings

Video may once have been considered a flashy “extra” in your real estate marketing plan, but those days are long gone. Thanks to real estate websites and mobile apps, home buyers now play a major role in driving their own home search. Continue reading

WATCH: Justifying your commission through your value proposition

Will you lower your commission? Do I really need a real estate agent? Find out the most diplomatic and convincing responses to these and a number of other cringe-worthy questions that get thrown at you day after day. Continue reading

WATCH: What should be in your marketing toolbox?

What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools and apps? What do these things cost, and what are the advantages? Continue reading

12 tips you should give to all first-time sellers

A lot has been written about how to prep first-time buyers, but when it comes to giving sellers advice, not so much. In addition to the usual home-prep and for-sale advice, here are 12 tips for first-time sellers that’ll help quell their fears. Continue reading

WATCH: What we learned at Indie Connect

Indie brokers Vanessa Bergmark, Red Oak Realty; Amy Bayer, Porchlight; and Mike Schneider, First, join together onstage to discuss the most important takeaways from Inman Connect New York’s Indie Broker Connect.  Continue reading

WATCH: The RESO data initiatives you should know about

From data grid to internet tracking to lead cultivation — hear the latest on Real Estate Standards Organization initiatives and what we can expect in 2019. Continue reading