Rates may ease, but affordability tools will still be in demand

Zillow and UWM executives are optimistic mortgage rates will come back down but advised real estate agents at Inman Connect New York on Tuesday to get familiar with affordability tools like interest-rate buydowns. Continue reading

Fine-tune your strategies to attract new business in a new market

James Becker, Nancy Almodovar and Richard Grossman spoke at Inman Connect New York on Tuesday about strategies they’ve employed recently to generate new business. Continue reading

Pacaso CEO: Proptech firms forced to shift from offense to defense

Executives at four prominent real estate tech startups have diversified their product offerings in an effort to survive the market turmoil, which they discussed on Tuesday at Inman Connect New York. Continue reading

This is what real estate tech actually needs to do

At Inman Connect New York on Tuesday, Joe Skousen and Grier Allen discussed how technology leaders should look for ways to simplify agents’ lives, enhancing their productivity and eliminating mundane tasks. Continue reading

Investors highlight the untapped potential in financing home equity

A slate of new companies backed by institutional investors is offering ways for owners to tap home equity. They made their pitch on Tuesday at Inman Connect New York. Continue reading

In love and recruitment, ‘marriage’ is key, Keller Williams broker says

As the market continues to slow down on its way to normalization, it’s more important now than ever that brokers effectively recruit top talent. Continue reading

These are the mistakes that thwart brokers’ success

Panelists at Inman Connect New York on Tuesday said that brokers err by not having written plans, not being flexible and other shortcomings. Continue reading

When it comes to real estate and data, keep it local

At ICNY on Tuesday, OJO Labs Chief Real Estate Officer Chris Heller and Nest Seekers International Chief Economist Erin Sykes explained why real estate agents need to pay less attention to national data and dig into local insights. Continue reading

Ben Kinney tells agents to channel ‘Braveheart,’ lead in tough times

“There are casualties in every war, but casualties come from egos and lack of action,” Ben Kinney told an audience at Inman Connect New York on Tuesday. Continue reading