How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading

Here are the must-win everyday negotiations you’re facing now

Many negotiations take place outside of the deal. Your ability to navigate them successfully will determine whether clients work with you in the first place, broker Nick Schlekeway writes. Continue reading

RE/MAX becomes 3rd major firm to distance itself from NAR

In announcing the details of its settlement in the bombshell commission suits, the franchisor said that agents and brokerages would “have the freedom to set and/or negotiate commissions as they see fit.” Continue reading

Interest rates surge again on surprisingly strong jobs report

Employers added 336,000 jobs in September, the biggest jump since January, raising the odds that the Fed will pursue “higher for longer” rate strategy. Continue reading

Redfin bids ‘arrivederci’ to NAR. Who’s next? The Download

Redfin CEO Glenn Kelman encouraged agents and brokers to leave NAR along with the company. Will they, and who else will join them? Continue reading

RentSpree’s new reporting feature offers renters a credit boost

The new tool, Credit Builder, allows credit reporting institution TransUnion to consider rental payments when its algorithms build credit scores. Continue reading

‘Tenant from hell’ haunts a Los Angeles luxury Airbnb

An Airbnb guest has stayed in a Los Angeles dental surgeon’s guest house for over a year without paying rent — and the owner has no legal basis to evict her. Continue reading