How women brokers are finding their voice in the industry

Early findings from C.A.R.’s 2020 membership survey include a continued decline in the number of broker licensees in California, the pros and cons of the indie and franchise models, and a look at how women are finding their voice in the industry. Continue reading

Are part-time agents bad for the industry? Here’s the truth

Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads. Continue reading

Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading

Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading

Exiting real estate: How much is your business really worth?

What does it take to successfully sell a real estate business? The first two parts of this series looked at your mindset around leaving the business and how to increase its value when you sell. The next step is negotiating the sale. Continue reading

Here’s why you should price your listings in multiples of $10K

The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings? Continue reading

Exiting real estate: How sellable is your business?

Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading

Exiting real estate: Is your business ready for you to leave?

Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. Take the quiz to find out if you’re ready to exit when the time comes. Continue reading

The fight over employee classification doesn’t end with the passage of California’s AB5

Regardless of what happens with California’s landmark effort to regulate the gig economy, the real estate industry still has huge exposure in terms of agent teams. Continue reading