Have you ever had a totally bizarre or frightening showing? If you’ve been in the business any length of time, you probably have. In my 30-plus years in real estate, I can safely say Melanie Hurwitz holds the bragging rights to the worst showing ever. … Continue reading
No matter how hard real estate agents might attempt to dodge transaction issues, Murphy’s law sometimes wins — and it’s still the agent’s responsibility to make sure the transaction closes, regardless of what precipitated the problem. Continue reading
Consumers are aware that interest rates are increasing, but very few understand how costly these seemingly small increases can be over the life of a 30-year mortgage. It’s your job, as an agent, to explain to buyers why they need to buy right now. Continue reading
As we transition from a seller’s market to a flat or buyer’s market, you must shift your strategy to focus on how to deal with price depreciation rather than price appreciation. Here’s what to do if prices take a plunge in your area. Continue reading
Are you superstitious? What about your clients? Having a knowledge of astrology, feng shui and numerology might not be your thing, but often it can be a boon to your business if you pay attention to whether these belief systems matter to your clients. Continue reading
When times are tough, or you need the money, it may be tempting to lower your standards to work with a client whose way of approaching their transaction is clearly out of alignment with your personal integrity. More often than not, this choice results … Continue reading
As real estate agents, we often deal with volatile situations where emotions run high and disputes are common. These four steps will protect you in the case of arbitration, litigation and mixed-up memories. Continue reading
Here are five creative ways you can capitalize on this normally slow time of year and get 2019 off to a rip-roaring start. Continue reading
There’s a tectonic shift taking place in the ultra-luxury market that may leave many of today’s mega-mansions languishing on the market. In fact, the very amenities that many people have valued in the past, may make their property worth less, rather th… Continue reading
While Compass, Keller Williams, Redfin and the rest are duking it out for the best tech, what can a single agent do to beat the competition on listing appointments? Spend about $50 a month on technology that’ll win sellers over. Continue reading