We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading
At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we’re coming out of an extreme seller’s market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them eff… Continue reading
The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well. Continue reading
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading
It’s fully understandable that teams in Connecticut are frustrated at impending changes that could cost them money and branding. However, if regulation happened nationwide, some commonality from state to state could be a welcome change. Continue reading
If you’re listing homes, now is the time to take a cue from dating apps — you’ve only got about 7 seconds to reel in a prospect, so you better put your best foot forward. Here’s how to maximize your listing’s potential and capture more online views…. Continue reading
We often talk about how building relationships is a must-have skill for new agents, but being able to navigate relationships (sometimes other people’s relationships) and any conflicts that arise is even more crucial. Continue reading
Recruiters understand that your chances of surviving your first year in the business are low, and they’ll say almost anything to get you onboard. Here is a list of truths they won’t prepare you for. Continue reading
There is no doubt that the market is slowing. The big question is, “Are we seeing the normal summer slowdown, or is this the long-anticipated shift?” Continue reading
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can also set a newbie up for failure. Continue reading