Author Archives: Carl Medford

Move that listing: 6 right-pricing tips for a shifting market

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In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading →

Crunch the numbers, be the expert: 6 steps for letting your economic prowess lead

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Those real estate agents who can provide accurate, up-to-date and meaningful market data — those who put in the work to become true local market experts — can become the “economist of choice” in their region, and as a result, become the agent of choice… Continue reading →

Job 1 is your database: Here’s how to keep it perpetually producing

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If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading →

Relying on optimism to get you through? 5 critical steps to take instead

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Blindly hoping for the market to improve is not the right strategy. Team leader Carl Medford gives us a dose of the medicine your sick pipeline needs to get onto the road to recovery and how to prepare for what’s next. Continue reading →

Don’t go overboard! 5 reasonable tips for adjusting to the market

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Although the market is shifting, that doesn’t mean that the sky is falling. Team leader Carl Medford suggests that listing agents focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in th… Continue reading →

Recognizing the distance we have yet to travel toward full equality

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To fulfill the promise of our founders, and of Juneteenth, it’s time to prioritize affordability and access for Black Americans, writes team leader Carl Medford. Here he outlines the history of the holiday and the meaning it holds. Continue reading →

Handle client expectations or lose credibility: 3 tips for a shifting market

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In any real estate market, one side of the market is in a power position while the other is not. According to team leader Carl Medford, understanding the flow of power in a transitioning market can help you and your clients set the stage for success.  Continue reading →

Buyers got cold feet? 6 objection handlers to warm ’em up

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There is no question that rising interest rates have pushed us into a market shift, according to team leader Carl Medford. Here’s how to have those all-important discussions with your buyer clients about timing, markets and budget to overcome their obj… Continue reading →

Working with sellers in a market shift: 7 dos and don’ts

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This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading →

5 signs your current brokerage is no longer for you

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A vibrant culture, unlimited growth opportunities, dynamic leadership, superior support and a sound financial package should all be in place so you can become all you were made to be, says to mega team leader Carl Medford. Continue reading →