Dear Marketing Mastermind: How can I perfect my content strategy in 2019?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: perfecting your content strategy. Continue reading

Lesson Learned: Whoever talks first loses

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, Detroit’s social media star Erica Collica. Continue reading

How to supercharge your business in the slow season

Here are some ideas for coming through a slower season intact and maybe even using that downtime to build wealth and improve your business overall. Continue reading

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading

How California’s wildfires are affecting its real estate

Nick Giovacchini of San Francisco-based real estate investment firm AlphaFlow discusses how the recent California wildfires have impacted the region thus far and how they will continue to do so in the weeks, months and years ahead. Continue reading

How to market a listing from staging to social media

Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers. Continue reading

3 Thanksgiving marketing hacks you still have time to pull off

It’s not too late to reach out and touch your sphere and potential clients and show them how thankful you are for their business and referrals. Here’s how. Continue reading