What the top brokerages’ color choices say about them (and how to choose your personal branding)

Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading

CHALLENGE: Refresh your bio and headshot in 7 days

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading

Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

Blame it on the ‘volatile housing market’: Your Q4 2022 earnings roundup

As companies report their Q4 and full-year earnings, industry-watchers read the tea leaves for indications of what’s working now — and what’s likely to happen next. Continue reading

The no-nonsense guide to bootstrapping a real estate business

Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading

How to brand yourself when you’re broke (Hint: Think Bergdorf’s)

In the first event of Fordham Real Estate Institute’s new series, Bess Freedman, CEO of Brown Harris Stevens, sat down with her mentor Barbara Corcoran for the kickoff of the school’s “Titan Talks.” Continue reading

What is an independent broker? Pros and cons

What does it take to be an independent real estate broker, and is it right for you? Explore the challenges and opportunities you’ll encounter when you go indie. Continue reading