Are you missing a quarter of potential clients with your marketing?

Who do you picture when you’re writing your property descriptions or choosing photographs? Make sure that you’re creating an inclusive image of all types of potential buyers, including those with disabilities. Continue reading

If you’ve got it, haunt it. 11 fangtastic Halloween costume ideas for real estate agents

With so many pop-culture real estate agents and big personalities in the industry itself, there’s no end to the options you’ll have to choose from. Here are a few eerie-sistable real estate-related Halloween costume ideas that’ll have you looking gourd… Continue reading

Negotiate better without saying a word: 35 tips for reading body language

To help you ensure that your body language game is always on point, we rounded up some of Inman’s best advice. Find out how to be more conscious of your own body language, how to read others’ and how to put your online poker face on. Continue reading

7 essential types of writing every busy real estate agent should learn

You may not have gotten into real estate because of a love of writing, but that doesn’t mean you can’t learn to express yourself with skill. Let marketing expert Christy Murdock walk you through some of the writing elements you’ll encounter most often … Continue reading

What not to write: What the latest YouTube scandal can teach you about damage control

When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you’re in d… Continue reading

Broker Spotlight: Milton Bernal, New Western

This week, the broker spotlight shines on Fort Myers, Florida broker Milton Bernal of New Western, a company that helps to revitalize communities through large-scale real estate acquisitions and dispositions. Continue reading