Author Archives: Jay Thompson

4 terrible ways to get ‘likes’ on social media

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Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading →

How to declutter your mind to become a better agent

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If you find yourself having difficulty sleeping, stressing over every issue or unable to focus on the task at hand, you might consider adding meditation to your daily or weekly routine — it’s easy to do, it’s free, it takes 10 minutes a day, and it can… Continue reading →

5 online tools for keeping tabs on your reputation

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Every individual and business should be aware of what is being said about them online — but the internet is so vast, you might need a little help knowing how or where to begin. Here are five online tools every real estate agent can use to monitor their… Continue reading →

Why you shouldn’t build your business on buying leads

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If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. … Continue reading →

How (and why) to make agent safety a priority in your business

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By the very nature of their jobs, agents — male and female alike — put themselves at risk any time they meet new clients. You don’t need to be fearful every time you show a home or hold an open house, but you do need to take steps to protect yourself… Continue reading →

5 real estate pros who rock social media (and how you can too)

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If you’re a real estate agent looking to build a respectable, fun, friendly and professional social media reputation, then take a page from the books of these five real estate pros. Find out here what these folks are doing right and how you can mirror … Continue reading →

Stop worrying already — tech is NOT going to replace you

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Until the technology exists to replace human ingenuity and empathy, agents need to stop obsessing over what they think will replace them. Leverage technology to increase your efficiency, communicate better with your clients, help you cover a larger pro… Continue reading →

Why ignorance is the biggest problem in real estate

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Regular columnist Jay Thompson takes a look at earnings news — as well as the industry’s response — and why not really understanding the interworkings of businesses is a massive hurdle in real estate. Continue reading →