How has Compass grown so fast? A look at the numbers

What’s the secret to its meteoric rise, and what is it that investors see that justifies its massive valuation? This deep dive into Compass looks to provide evidence-based answers to those questions — and more. Continue reading

Is Purplebricks really in turmoil? A closer look

The stock price is significantly down from the highs of last year, the U.S. and U.K. CEOs are out, and revenue guidance has been repeatedly downgraded. Find out what other challenges Purplebricks faces in the U.S. here. Continue reading

Why iBuying is the new Zestimate

Between Zillow’s powerful grasp over the start of the consumer homebuying journey and the relative ease of instant online offers, it’s no question that the listing powerhouse can dominate this new frontier of buying and selling. Continue reading

Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents, through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-ter… Continue reading

What’s the most dangerous thing about Purplebricks? Its risk tolerance

Purplebricks’ core U.K. market continues to grow and is meaningfully profitable, proving that the model works. Key performance indicators in its other three markets reveal a deeper story of investment, growth and challenges. Continue reading

Why seller leads are Zillow’s biggest opportunity

Last week, Zillow announced its latest financial results, and the stock dropped 25 percent (losing $2 billion in value). But the story everyone is missing is the Zillow Offers business and its huge potential with seller leads. Continue reading

Why Zillow has the advantage over KW, Rocket Homes and others

Zillow benefits from practically unbeatable network effects in the consumer space. Both of these moves ignore basic strategic principles of playing to your strengths and picking battles you can win. Continue reading