Author Archives: Sean Frank

7 simple, smart social media strategies savvy agents swear by

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Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes. Continue reading →

Frustrated? Here’s why leaving NAR won’t solve the problem

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Despite its problems, brokerage CEO Sean Frank writes, NAR membership is still the logical option for real estate professionals. Continue reading →

Why you probably shouldn’t open a real estate brokerage

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The wisest thing you can do is learn from the mistakes of others, especially when it comes to long-term career decisions that are hard to reverse, Mainframe founder and CEO Sean Frank writes. Continue reading →

Local MLSs are doomed. The case for data consolidation in real estate

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The thing holding many local MLSs in place is a desire for power and control rather than seeking the best for real estate agents and brokers, writes Mainframe Real Estate founder Sean Frank. Continue reading →

How to run your real estate business with a CEO mindset

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Stop immersing yourself in the day-to-day of your business. CEO Sean Frank shows you how to take on a high-level perspective and run your business like an executive. Continue reading →

What if NAR went away? Examining the catastrophic potential

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Although it may seem righteous to dismantle the institution that NAR has built, brokerage founder Sean Frank writes, the collapse of NAR would equate to the collapse of the modern real estate market as we know it. Continue reading →

NAR’s settlement paints a murky commission picture for consumers

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CEO Sean Frank writes that an unintended consequence of MLS changes following on the heels of the NAR settlement is that the dynamics of real estate transactions become less transparent to the very individuals they are meant to serve: buyers and sellers. Continue reading →