Zillow, ShowingTime and why lack of competition kills customer service

The Zillow-ShowingTime deal is what a modern-day monopoly might look like. As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline. Continue reading

It’s Realtor Safety Month. Why is no one talking about the pandemic?

The virus is a safety threat that should be taken just as seriously as any other physical threat to our well-being. Take some time to come up with your own on-the-job safety plan. Continue reading

NAR can’t raise the bar — but your broker can

NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here’s why it’s really up to real estate brokerages to raise their standards. Continue reading

Listing feedback doesn’t matter. Stop worrying about it

It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here’s why. Continue reading

Are real estate commissions going down? Not so much

If home prices are at an all-time high, how can we say that commissions are going down? Here’s what agents might not be noticing when it comes to their commission. Continue reading

New agents: How you handle rejection can make or break you

People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here’s why. Continue reading

Here’s one simple thing new agents can do to avoid trouble

Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here’s why agents should stay in their own lanes. Continue reading

What I wish I’d known before starting real estate

Working on a commission-only basis isn’t without risk. The biggest part of the job is looking for work each day. Here are the lessons this broker wishes she’d known before she jumped into the industry. Continue reading

Does your advertising paint a true picture?

In real estate, transparency should matter. However, there’s a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction and along the seams between black and white. Continue reading

Why office exclusives are not a good look for the industry

When there is a huge competition and a surplus of real estate agents, we tend to start fighting each other. Here’s why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker. Continue reading