Author Archives: Troy Palmquist

Future-proof your digital footprint for 2026 (and beyond)

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Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading →

Through the bathroom door: What 3D tours reveal about buyers today

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The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025. Continue reading →

What Tom Ferry’s latest poll reveals about the future-focused agent

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Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. Continue reading →

What the World Series can teach agents about consistency, coaching and closing

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Championships aren’t won in a moment. They’re won in the everyday decisions made by players and coaches. Troy Palmquist and Matt Richling share how to craft your winning moment. Continue reading →

Compass’s Buyer Demand tool: breakthrough or déjà vu?

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Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and “walled garden” ecosystems. Continue reading →

How agents can make the most of the Zillow-Matterport breakup

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Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading →

3 Google Business Profile mistakes you can’t afford to make 

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Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. Continue reading →

How to give children a voice in the real estate process

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Troy Palmquist talks with Texas real estate professional Ashley Willis about her book series and activity guide designed to help kids navigate the moving process. Continue reading →

Get ready to get hit with a tsunami of real estate consolidation

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From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next. Continue reading →

Associations: Want to add value, relevance? Raise the bar on events

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Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events. Continue reading →