Author Archives: Troy Palmquist

Stop telling agents what to say. Teach them how to talk instead

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Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading →

Stop calling this a buyer’s market. We’re not there yet

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Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, “Are we really in a buyer’s market?” Continue reading →

Everything old is new(?) again when it comes to marketing your listings

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As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →

Why my new URL will end in .realtor or .realestate

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As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing. Continue reading →

Your city just got ranked. Now put it to work for your business

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Buyers are paying attention to “best-of” rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business. Continue reading →

How industry infighting makes it harder for clients to achieve the American dream

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Battles among real estate heavyweights make the market less transparent and harder to navigate for the people we’re supposed to be helping, Troy Palmquist writes. Continue reading →

The pursuit of home: What we’re really celebrating this 4th of July

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As we celebrate Independence Day, Troy Palmquist looks at where the dream of homeownership went off the rails and how the real estate industry helps — and hurts — homebuyers. Continue reading →

Best listing on the street: Differentiate your service with home repair solutions

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As the market shifts, it’s important that your listing stands out from the competition. Troy Palmquist helps you help your sellers get market-ready fast. Continue reading →

How top agents stay top of mind (Hint: It’s not just great listings)

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Troy Palmquist offers a solution for adding value and staying in front of your sphere by providing a referral directory for local service providers. Continue reading →