Author Archives: Zak Shellhammer

6 tips for refreshing your real estate business plan for 2025

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Your business is a reflection of you, broker Zak Shellhammer writes. The more it aligns with your values and passions, the more successful and satisfying it will be. Continue reading →

Beyond business cards: How to master genuine networking

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Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count. Continue reading →

Building a team is a delicate balancing act. Here’s where to start

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Thinking of starting a real estate team? Broker Zak Shellhammer helps you get ready for the time, energy and expertise it takes to build something worthwhile. Continue reading →

5 reasons minority, LGBTQ+ buyers should invest in real estate now

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Don’t let fear keep LGBTQ+ and minority clients from realizing the benefits of homeownership. Zak Shellhammer offers ideas for becoming an advocate and adviser for all of your buyers. Continue reading →

Diversity, equity and inclusion confusion: Equality isn’t favoritism

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People often fear operating within equity and equality means selecting individuals solely based on that, Broker Zak Shellhammer explains, but equity and equality are not about favoring one over another.  Continue reading →

‘Affordability’ is a dirty word in real estate. It’s time for that to change

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Lack of affordable housing, rising home prices and soaring interest rates are making the dream of homeownership dangerously unachievable, writes broker, coach and consultant Zak Shellhammer. Continue reading →