Instagram Stories bring new life to listings

Video may once have been considered a flashy “extra” in your real estate marketing plan, but those days are long gone. Thanks to real estate websites and mobile apps, home buyers now play a major role in driving their own home search. Continue reading

WATCH: Justifying your commission through your value proposition

Will you lower your commission? Do I really need a real estate agent? Find out the most diplomatic and convincing responses to these and a number of other cringe-worthy questions that get thrown at you day after day. Continue reading

WATCH: What should be in your marketing toolbox?

What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools and apps? What do these things cost, and what are the advantages? Continue reading

12 tips you should give to all first-time sellers

A lot has been written about how to prep first-time buyers, but when it comes to giving sellers advice, not so much. In addition to the usual home-prep and for-sale advice, here are 12 tips for first-time sellers that’ll help quell their fears. Continue reading

WATCH: What we learned at Indie Connect

Indie brokers Vanessa Bergmark, Red Oak Realty; Amy Bayer, Porchlight; and Mike Schneider, First, join together onstage to discuss the most important takeaways from Inman Connect New York’s Indie Broker Connect.  Continue reading

WATCH: The RESO data initiatives you should know about

From data grid to internet tracking to lead cultivation — hear the latest on Real Estate Standards Organization initiatives and what we can expect in 2019. Continue reading

Zillow, Realogy support bill for LGBTQ protections in housing

Zillow and Realogy joined 159 other businesses to announce their support their support of the Equality Act, ahead of its expected re-introduction into Congress next week. Continue reading

The number of older renters in the US is skyrocketing

The research, unveiled this week by apartment search website RentCafé, shows that between 2007 and 2017, the number of renter households aged 60 and older jumped from 6.5 million to 9.4 million, or an increase of 43 percent. Continue reading

What the bombshell buyer-side lawsuit means for Realtors

In case you missed it, a class action lawsuit was filed with the United States District Court in the Northern District of Illinois on Wednesday, March 6th. Continue reading