The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the moder… Continue reading
Consumers looking for lower-cost alternatives to the traditional real estate model have many options to choose from — but are those alternatives up to par? It seems the new “freemium” business model has grown ever-popular, but agents were using this mo… Continue reading
It seems that lately the rhetoric around brokerage models, a frequent discussion topic, has been ratcheted up a few notches. Those who trash-talk should stop wasting valuable time and energy, and instead, focus on themselves. Our industry doesn’t need … Continue reading
RE/MAX is making big changes to its regional support structure and breaking down its franchises into four stages of development to better tailor resources to each brokerage’s development. Part of the change includes reimagining the regional development… Continue reading
The modest Queens, New York home in which President Donald Trump spent some of his earliest years is on the market again for $2.9 million. Continue reading
This marketing platform solicits transaction reviews from clients to boost SEO, learn more about customers and advance marketing efforts. Continue reading
New York has overtaken San Francisco as the world’s “premier tech city,” according to a new report from U.K.-based real estate consulting firm Savills. Continue reading
A subterranean house, built by Avon executive Girard Henderson in the 1970s, has recently returned to the market with an astonishing $18 million price tag. Continue reading
Keller Williams has been growth-obsessed over the past decade, but according to multiple sources, the 190,000 plus agent ranks are filled with former agents and sometimes even deceased agents in one instance. Multiple sources told Inman that it’s been … Continue reading
Pregnant real estate agent Jennifer Irigoyen was stabbed and murdered outside her apartment building in New York on Sunday night. Continue reading