Very superstitious: 5 otherworldly beliefs that make or break a deal

Are you superstitious? What about your clients? Having a knowledge of astrology, feng shui and numerology might not be your thing, but often it can be a boon to your business if you pay attention to whether these belief systems matter to your clients. Continue reading

How to get price reductions in a changing market

Feel that chill in the air? It’s not just autumn taking hold. The market, too, is cooling. Now, I’m not predicting a catastrophic slowdown. But we know real estate is cyclical, and I want to help you stay ahead of the curve.
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How all-in-one tech can make every agent’s life easier (Yes, even yours!)

Tell me if this sounds familiar: You’ve got accounts for all sorts of tech tools – many of which you’re paying for month after month – and half of them you barely remember your password.
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The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading

Brokers beware! That old tech is eating at your profits

Brokers and owners often view back-office systems as an afterthought. This is because they aren’t seen as revenue drivers. In fact, back office accounting platforms for the real estate industry have historically been expensive, with non-cloud based sof… Continue reading

Coping With Grief After the Pittsburgh Tragedy

On Saturday, Oct. 27, a hate-spewing 46-year-old man stormed a Pittsburgh synagogue and made a cruel mockery of its very name — the Tree of Life — by unleashing a volley of gunfire that extinguished 11 lives. The savage attack, the third on a house of … Continue reading

Can SetSchedule’s updated app curb lead quality concerns?

Lead generation app SetSchdule has released a new version of its app for real estate agents. Will it be enough to address agent concerns about lead quality? Continue reading

Famous real estate heir Robert Durst to face trial for decades-old murder of friend

Real estate tycoon Robert Durst must stand trial over the murder of a close friend in the year 2000, a Los Angeles judge ruled Thursday. Continue reading