The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

How voice-activated tech is going to humanize real estate

Voice recognition technology will be the most powerful computing step change we’ve experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents? Continue reading

As Hurricane Florence approaches, Realtors are bracing for impact

The Category 4 storm prompted a mandatory evacuation order for Hatteras Island, where Scholten lives, beginning at noon on Monday and the order will extend to the rest of Dare County at 7 a.m. Tuesday, but whether Scholten leaves will depend on the hur… Continue reading

Realtors understand local housing problems better than anyone

Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not … Continue reading

Luxury Connect: How Rayni Williams and Team own Instagram

“We try to target whatever it is that is going on that day or that week. Because real estate is so busy, we usually have something to talk about,” she said. Continue reading

RE/MAX tiny home auction raises $47,000 for children’s healthcare

As part of the real estate giant’s Tiny Homes for Tiny Tots campaign, the money will go to children with health problems and pediatric medical research at participating CMN hospitals across the U.S. and Canada. Continue reading

Berkshire Hathaway HomeServices adds C21 Commonwealth to stable of franchisees

Century 21 Commonwealth, a brokerage with 500 agents in the greater Boston market, has shed its ties to Century 21 to join Berkshire Hathaway Home Services. Continue reading

Real estate’s new disruptors: The ‘PayPal Mafia’

A group of hard-charging, investor-entrepreneurs who have built some of the world’s most iconic tech companies have launched a multi-pronged assault on the real estate industry. Continue reading