Zillow Offers officially launches in Atlanta

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Zillow Offers is launching Monday in Atlanta. It’s the third market for the neophyte direct-to-consumer home buying and selling program, which launched in Phoenix back in April of this year. Continue reading →

Smart Technology Takes Hold in Retirement Communities

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Connected technology in our homes is fast becoming part of our daily routine. For good reason: it offers entertainment, convenience, connection to others, improved security and increased comfort. It’s also becoming routine in senior living communities…. Continue reading →

Are You a Helicopter Child to Your Parents?

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When psychologist Barry Jacobs saw that his aging mother’s mental faculties were weakening and confronted her about it, the two of them began to argue. Despite being an expert on aging, Jacobs, a Springfield, Pa.-based clinical psychologist, author of … Continue reading →

In-House Realty rebrands as Rocket Homes, launches portal to rival Zillow

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In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform. Continue reading →

Who is your luxury client? Understanding varying wealth levels

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Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading →

Yes, agents need a mobile app. No, it’s not as hard as you think.

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The most visited websites on the planet — Google, YouTube, Facebook and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60 percent of their time on mobile devices. Continue reading →

5 fantastic objection handlers you can use today

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Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take… Continue reading →