Why real estate agents will be in business forever

Good real estate agents aren’t carpetbaggers, they are part of the weave in a community’s tapestry. They are hyper-local beings who do purposeful work, helping people buy homes and to create communities. Continue reading

Questions raised over Compass’ recruiting practices

Multiple real estate brokerages have criticized the way Compass is expanding through acquisitions and poaching top talent. Continue reading

Closing techniques every sales expert should know

Confidence comes from knowing what to say, when to say it and how to say it. So what happens when you raise your confidence in sales situations? Lots of good things, that’s what! Continue reading

How to avoid wasting your time with buyers who aren’t serious

If you find yourself working hard for clients who end up leaving you or eventually abandoning the idea of homebuying or selling altogether, listen up. Here are four qualifiers that will leave you with clients who won’t waste your valuable time. Continue reading

How millennials can achieve their homeownership dreams in 4 steps

We’ve all heard the advice that if millennials would just give up their avocado toast they’d have enough money to buy a home. The fact is they are grappling with much more significant financial barriers. Continue reading

The right (and wrong) way to procure content for your real estate website

Content marketing is a must for any great business, but generating enough content to outrank competitors can be hard. Here’s what you need to know about buying and borrowing content so you don’t make a fatal mistake in your marketing. Continue reading