What has been the biggest change to the indie landscape in 2021?

So much has changed in the real estate industry over the past year — but this week, we’re narrowing it down to indie brokerages. How has the business changed for you, and how are you adapting to those shifts? Continue reading

New Redfin tool allows shoppers to phone a friend with FaceTime

The feature lets buyers hop on a FaceTime call with their agents and others, browse listings and share their favorites with the group. Continue reading

Indie vs. big box: Which is better for agents today?

A small indie brokerage or a large national player? This week, we want our readers to share their perspectives: Which type of brokerage offers agents the most benefits — especially considering today’s market? Continue reading

Pulse: How are you showing luxury clients appreciation this fall?

In luxury, going that extra mile matters. So, this week, we want to know: How are you nurturing your relationships and expressing gratitude to your past and existing clients? Continue reading

Pulse: What’s your top marketing tip for luxury listings?

How can luxury agents differentiate themselves through marketing? That’s what we’re hoping you’ll help us answer this week. What do you think is the No. 1, most effective and tried-and-true tip when it comes to marketing luxury listings? Continue reading

Pulse: The new marketing strategies you’re trying in 2022

From leveraging Instagram’s nifty Reels feature to introducing interactive floor plans, here’s how our readers are spicing up their marketing plans for 2022. Continue reading

Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading