Closing gifts are no longer enough to win repeat clients

During Inman Connect New York, Client Giant founder Jay O’Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy. Continue reading

Real estate’s AI boom is behind the curve on lead generation: Triple-I

More than 30 proptech leaders who responded to the Inman Intel Index monthly sentiment survey signaled the areas where they believe artificial intelligence will most change real estate in 2024. Continue reading

Reorzo’s location marketing solution needs to find itself first: Tech Review

Reorzo is a web app that integrates with Wordpress to give agents a way to deliver an AI chatbot and location-specific marketing reports and web pages, among other lead engagement tactics. Continue reading

Artificial intelligence roused real estate amid a big year for proptech

Technology roared to life in 2023, sending a current of excitement across brokerages, MLS’s and the vendors who serve both. But it was AI’s rapid acceleration that drove the narrative. Continue reading

After a big 2023, make no mistake: Artificial intelligence is here to stay

A year after ChatGPT burst onto the scene, real estate professionals told Inman that AI and AI-backed companies are on the way to becoming a baked-in part of the modern real estate business. Continue reading

6 AI awareness strategies for real estate agents in 2024

According to land investment specialist Curtis Williams, real estate professionals with their fingers on the pulse of the latest developments in this domain are poised to have a critical advantage over colleagues less expert in AI.  Continue reading

KW Command’s AI update will now generate ad campaigns for users

Keller Williams has released a number of updates to Command, its flagship enterprise software solution. Primary among them is a ChatGPT-integrated artificial intelligence-based ad campaign builder. Continue reading

STR-focused reAlpha acquires AI development firm

ReAlpha, buoyed largely by the ongoing proliferation of AI in proptech, has acquired a 25-person AI development firm, Naamche, in a cash and equity deal. Continue reading

With Fannie Mae’s adoption, AI’s role in real estate is solidified

Fannie Mae is rapidly adopting computer vision to speed and improve appraisals, and Restb.ai is poised to power the space. Continue reading

How to win the multifamily lease-up challenge as a property manager

Multifamily expert and brand-new Inman contributor Andy Larson offers insights and strategies for the all-important lease-up period. Continue reading