5 fundamental principles every agent should follow

It’s so easy to forget the fundamental principles that always lead to success in building, growing and sustaining a real estate business. Here’s a simple reminder. Continue reading

IDX websites: Worth the investment?

These days, real estate professionals have a host of marketing tools available to them, including custom websites, lead generation tools, customer relationship management and more. However, are these tools worth the cost? Find out here. Continue reading

60+ homeowner content ideas that’ll keep ’em coming back for more

Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading

How to answer 10 common seller appraisal questions

Here are 10 questions that homesellers will most likely ask during the appraisal process. Here’s how to best respond to prepare them for all outcomes. Continue reading

Agents: Check your bias at the door

Regardless of your beliefs, your political affiliation or your passion for a specific cause, when it comes to real estate, personal bias can easily slip into a conversation. Even the slightest slip in this area can result in violations of the Fair Hous… Continue reading

‘Millennials should not buy homes’ and other lies consumers fall for

There’s a lot of misinformation about down payments and loans that is spread to and believed by consumers. Here’s how we can help change the false narratives at an agent level. Continue reading

Who’s in your tribe, who’s your chief, and where are you headed?

Who is in your tribe? Did you actually pick them? Who’s the chief, and where are you headed? Maybe we don’t pick our tribe, maybe we get the tribe we create through our interactions. Continue reading

5 quick Memorial Day marketing ideas for agents

Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
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Want to rise above your competition? Try these 5 pro moves

In real estate, showcasing your professionalism is how you get business. It’s how you convince buyers and sellers to work with you over the plethora of other agents out there. What can you do to exhibit competence and display your skillset to past and … Continue reading