Be a trusted real estate ally for women clients in today’s market

Women’s real estate advocate Bobbie Wasserman shares strategies for overcoming hurdles and obstacles that sometimes block women from optimizing the financial potential of real estate ownership. Continue reading

Recapping this year’s ICNY and the people vs. tech dilemma

Inman Connect New York 2024 was a comprehensive and robust gathering of real estate professionals, Bobbie Wasserman writes. It echoed the resilience and adaptability of the industry in a challenging time. Continue reading

She owns it: How agents can engage the single woman buyer

New Inman contributor Bobbie Wasserman offers insights for attracting and assisting single women buyers to maximize their ever-increasing purchase power. Continue reading

How 50 years of equal credit spurred women’s homeownership

New Inman contributor Bobbie Wasserman writes that in the 50 years since passage of the Equal Credit Opportunity Act, a combination of the Sheconomy and the Great Wealth Transfer is transforming women into an intergenerational economic powerhouse. Continue reading