Tom Ferry on buyers, branding, brokerage: The Real Word

This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage’s end-to-end capabilities. Continue reading

Engel & Völkers unveils Caribbean shop servicing St. Martin, St. Barth

Engel & Völkers St. Martin will service both St. Martin and St. Barth. The global luxury brokerage also plans to open additional shops in the region in the future. Continue reading

Redfin closes $137.8M acquisition of Bay Equity Home Loans

The deal to purchase the California-based national mortgage lender accelerates the brokerage’s strategy to become a one-stop shop for buying, selling, renting and financing a home. Continue reading

‘Stock is not the company:’ Robert Reffkin on Compass 1 year after IPO

In a heartfelt letter posted on LinkedIn, Compass founder and CEO Robert Reffkin addressed his company’s stock market troubles and cast his vision for the future. Continue reading

Reports of ‘Great Migration’ may be greatly exaggerated, new study says

Most homebuyers considering a move are looking to relocate relatively close to their current home, according to new data released Thursday from proptech company OJO Labs. Continue reading

When ‘likes’ don’t get you listings: What your vanity metrics are telling you

Your vanity metrics are trying to tell you something important about the way you’re spending time and money in your business. As part of going back to basics, Laura Monroe takes you through a simple analysis to find out what’s working, what’s not and w… Continue reading

ICNY: What do agents want from their brokerages?

Traditional brokerage models are facing an identity crisis and agents’ priorities have shifted. What value is your brokerage offering? Learn creative recruiting strategies to attract the right agents to your brokerage at ICNY in April. Continue reading

Gentle persuasion: Help your buyers change the narrative on low inventory

The low inventory problem isn’t always with the market, according to broker Cara Ameer. Sometimes it’s with buyer expectations and the way you manage them (or don’t) as their real estate agent. Here’s a letter she wishes she could send to every wannabe… Continue reading

The 5 keys to successful partnerships

The multi-generational Perpetual Partnership model Peerage Realty Partners developed 42 years ago has withstood the test of time and delivered remarkable results. It has given us the opportunity to grow both aggressively and sustainably. Continue reading

Looking to recruit top agents? Beware – the table stakes have changed. Here’s how.

Technology is a larger part of the recruiting equation more and more every year because of the enormous competitive advantages it can provide to agents. Continue reading