The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

Berkshire Hathaway HomeServices adds C21 Commonwealth to stable of franchisees

Century 21 Commonwealth, a brokerage with 500 agents in the greater Boston market, has shed its ties to Century 21 to join Berkshire Hathaway Home Services. Continue reading

8 gorgeous property websites that’ll inspire your marketing

If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web. Continue reading

WATCH: Have you identified your unique value proposition?

Thad Wong of @properties, Kendall Butler of FLI Properies and Glenn Sanford of eXp Realty take the stage at Inman Connect San Francisco to help answer the fundamental question, “Why do you exist?” Continue reading

Keller Williams’ AI assistant Kelle is learning Kung-Fu

This is the second major upgrade Kelle has gotten since its initial launch in February 2018. In August, Kelle debuted snap, skill that provides a map-based detailed profile of a neighborhood based on borders gleaned from the homeowner social network, N… Continue reading

Coldwell Banker’s CBx Seller Leads: Simple streamlined leads, no mobile app

CBx Seller Leads is the data-driven lead provider and management software for Coldwell Banker franchises. From a pure technical solution perspective, it’s an effective, minimalist way for brokers to assign and agents to claim new clients. Continue reading

Are Uber, Waze and Tesla getting into real estate? Not exactly…

Uber Real Estate announced the launch of Uber Real Estate services, touting promises such as “Uber-like execution” for the real estate industry. Continue reading

Inman Connect San Francisco: Agent Connect Video Recap

An in-depth series of sessions and panel discussions revealing how top producing agents got to where they are today. Get actionable takeaways that you can implement now on everything from growing your book of business, to lead conversion, to choosing t… Continue reading

Inman Connect San Francisco: Teams Track Video Recap

Whether you are already part of team or looking to start, grow or join a team, this afternoon breakout track is for you. Take a look at the inner workings of some of the most successful real estate teams to see how they operate. Get tips on how to stru… Continue reading