What consumers think they know about the real estate industry creates false perceptions of a profession that is often surrounded by damaging assumptions. Make it your mission to debunk these consumer-held falsehoods. Continue reading
Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents mus… Continue reading
Some expect to do one or two repairs and forget about it while others specifically seek out properties that have been damaged in hurricanes and fires as a modest property investment. Continue reading
There are plenty of upsides to purchasing a new build, namely the opportunity for complete customization and the happiness that comes with being the first homeowner. However, those upsides come with a few hurdles, such as complicated pricing and projec… Continue reading
Gone are the days of throwing a home on the market and seeing what happens. Prepping a home for sale is a highly choreographed dance of repair along with presentation. Here’s where homeowners should get started. Continue reading
What do agents do to earn their keep? As consumers question agents’ value, it’s worth noting the duties agents perform outside of showing, selling and listing. Continue reading
As agents, we often have to deal with insincere people who are not serious about purchasing or selling properties. Here’s how to spot them and prevent them from wasting your precious time. Continue reading
Not all properties can have that defining quality of being in a prime location. But there are ways to be honest and creative in marketing these kinds of places. A prime driver behind this approach is understanding what’s important in buyers’ hierarchy … Continue reading
As the adage goes, buyers don’t know what they don’t know. Welcome to construction 101. Here are 10 next-level truths you should tell any buyer clients who are thinking about building new.
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A real estate agent’s role is that of a leader, ambassador, problem-solver — a pillar of the community. When times are tough, issues are polarizing, and clients could fall on either side, agents need to lead, inspire and unify. Continue reading