Expand your real estate business in a downturn with these 7 easy steps

A systematic approach to growth offers the financial and professional rewards you’re looking for without the pain points you fear. Carl Medford offers seven key steps for beginning to expand your business and propel it to the next level. Continue reading

No ‘Money Pit’! 14 things to watch for with historic homes

Whether it’s a carefully preserved showplace or a money pit, a historic property can offer a once-in-a-lifetime opportunity for the right buyer. Team leader Carl Medford offers his personal perspective based on his historic homeownership journey. Continue reading

Move that listing: 6 right-pricing tips for a shifting market

In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading

Crunch the numbers, be the expert: 6 steps for letting your economic prowess lead

Those real estate agents who can provide accurate, up-to-date and meaningful market data — those who put in the work to become true local market experts — can become the “economist of choice” in their region, and as a result, become the agent of choice… Continue reading

Job 1 is your database: Here’s how to keep it perpetually producing

If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading

Don’t go overboard! 5 reasonable tips for adjusting to the market

Although the market is shifting, that doesn’t mean that the sky is falling. Team leader Carl Medford suggests that listing agents focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in th… Continue reading

Handle client expectations or lose credibility: 3 tips for a shifting market

In any real estate market, one side of the market is in a power position while the other is not. According to team leader Carl Medford, understanding the flow of power in a transitioning market can help you and your clients set the stage for success.  Continue reading

How to help a homebuyer sweeten an offer — without going too far

Contingency clauses are there to protect buyers and shouldn’t be dropped lightly. Here’s how agents can help advise clients navigating the tricky situations that offer-sweeteners can create. Continue reading

Working with sellers in a market shift: 7 dos and don’ts

This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading

5 signs your current brokerage is no longer for you

A vibrant culture, unlimited growth opportunities, dynamic leadership, superior support and a sound financial package should all be in place so you can become all you were made to be, says to mega team leader Carl Medford. Continue reading