Job 1 is your database: Here’s how to keep it perpetually producing

If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading

Don’t go overboard! 5 reasonable tips for adjusting to the market

Although the market is shifting, that doesn’t mean that the sky is falling. Team leader Carl Medford suggests that listing agents focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in th… Continue reading

Handle client expectations or lose credibility: 3 tips for a shifting market

In any real estate market, one side of the market is in a power position while the other is not. According to team leader Carl Medford, understanding the flow of power in a transitioning market can help you and your clients set the stage for success.  Continue reading

How to help a homebuyer sweeten an offer — without going too far

Contingency clauses are there to protect buyers and shouldn’t be dropped lightly. Here’s how agents can help advise clients navigating the tricky situations that offer-sweeteners can create. Continue reading

Working with sellers in a market shift: 7 dos and don’ts

This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading

5 signs your current brokerage is no longer for you

A vibrant culture, unlimited growth opportunities, dynamic leadership, superior support and a sound financial package should all be in place so you can become all you were made to be, says to mega team leader Carl Medford. Continue reading

The end of Zestimates and 14 other gifts Realtors really want from Santa

From buyers who tell the truth to agents who actually pick up the phone and sellers who understand the Zestimate is bunk, here’s what Realtors would really love to see under the tree. Continue reading

How to move the ‘big rocks’ to next-level your business

Eat that frog, the one thing, the 80-20 principle — many wise business people have written volumes on the subject of getting after it. Mega team leader Carl Medford gives his personal strategy on how to knock out the most impactful business activities … Continue reading

Turn a crisis into a 5-star review by following these steps

How you handle a crisis could either result in the end of your real estate career or a glowing review. To ensure the latter, follow these steps to respond with honesty, compassion and direction. Continue reading

6 stories readers might have missed while eating Thanksgiving leftovers

Whether you were stuffing your face with pumpkin pie or breaking up a brawl between brothers who aren’t on speaking terms, here are the top stories you might have missed this weekend. Continue reading