Pulse: ‘I have a friend in the business,’ 28 ways to respond

We asked, and you came out in droves to share your best responses. Here are our favorite objection handlers for “I have a friend in the business.” (Stay tuned for a new survey question next Wednesday!) Continue reading

The correlation between immigrants, housing and our communities is positive: Report

An October statistical analysis published by Clever Real Estate shows that there’s a strong correlation between higher home values and lower crime rates when immigrants, either legal or illegal, are accounted for. Continue reading

12 must-see movies for real estate agents

Real estate is more than “looking at pretty houses.” Check out these movies to find out the good, the bad and the complicated ways that real estate can bring the drama. Continue reading

12 must-see movies for real estate agents

Real estate is more than “looking at pretty houses.” Check out these movies to find out the good, the bad and the complicated ways that real estate can bring the drama. Continue reading

New BoomTown features are more of the same — easy and effective

BoomTown’s new Marketing Central and Success Assurance features show that the popular software product isn’t slowing down. Continue reading

Lesson Learned: Never judge a book by its cover

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, pioneering NYC broker Ted Karagannis of Warburg Realty explains why keeping an open mind and letting … Continue reading

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading

8 steps for crafting a winning 2020 business plan

What’s your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a bu… Continue reading

8 Facebook rules agents should live by

Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a… Continue reading

The Real Word: Is Zillow becoming a transaction platform?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through their biggest takeaways from Zillow Unlock.  Continue reading