A decade of social media marketing: The good, the bad and the ugly

When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed. Continue reading

Pocket listings are bad for consumers — period

The MLS functions because of bilateral cooperation and compensation. You have to “pay to play,” and you pay by providing your listings. You can’t just take from the MLS without giving back. Continue reading

Boo! What are you afraid of? Agents sound off

From market movements to marketing strategies, everyone’s scared of something. Check out our list of what real estate agents around the country are afraid of this spooky season, and hop in the comments to tell us what strategies you’ve found to counter… Continue reading

Pulse: How do you overcome ‘I have a friend in the business’?

Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share your top objection handler for a familiar agent. Continue reading

Smart-home tech for agents: Lutron smart dimmers vs. Philips Hue lighting system

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they’ll talk about smart dimmers versus lighting systems. Continue reading

What new agents should do as the selling season slows

The selling year has its own ebb and flow, and when it slows, new agents should take time for themselves. Here’s what they need to hear. Continue reading

What new agents should do as the selling season slows

The selling year has its own ebb and flow, and when it slows, new agents should take time for themselves. Here’s what they need to hear. Continue reading

Lesson Learned: Make heartfelt connections

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Warburg Realty’s Annie Cion Gruenberger shares her passion for going deeper with clients. Continue reading

Finding your tribe: Where women in real estate can go for support

As C.A.R.’s How Women Brokers Are Reinventing Leadership in the 21st Century report notes, there’s a noticeable lack of women in corporate, C-suite and broker-owner positions. C.A.R. and other leaders across the country are looking to change that. Find… Continue reading

The Real Word: Should you be worried about agent-cutting?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole debate a column by Brad Inman that covers some of the most significant issues in real estate today, including agent-cutti… Continue reading