How to find (and harness) your distinct marketing voice

Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading

How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading

5 steps to growing a business with video content

Growing your influence and getting your name “out there” in your local market means more than just creating content. It’s also about how you refine and distribute it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his conten… Continue reading

5 fresh, must-try ChatGPT strategies for next-level results

Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal offer strategies to help you make the most of this game-changing tech. Continue reading

5 reasons agents should embrace a back-to-school mentality

The real estate market is always changing, so it’s up to you to stay smart, educated and informed so that you can help your clients. Coach Darryl Davis offers five reasons you should lean into back-to-school time to reboot your training plan. Continue reading

Don’t hang up (yet)! What you can learn from cringey spam calls

While you probably don’t want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, in your business. Continue reading

The Inman Connect Virtual event is back in 6 weeks

During this two-day virtual real estate event, agents, brokers, tech and marketing professionals, and industry visionaries bring insights, tools and how-tos to build your business next year. Join us from the comfort of your desk or bring in the team fo… Continue reading

10 myths new real estate agents still believe (but shouldn’t)

As a new agent, it can be hard to separate fact from fiction, coach and author Darryl Davis writes. Find out what’s no longer true so that you can chart a course for your career. Continue reading