7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading

How I script, edit and caption real estate videos FAST using AI

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading

AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading

How to spy on your real estate competitors (to improve your ads)

It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading

What should real estate agents do if the US plunges into a recession?

Navigating a recession doesn’t have to mean the end of your business. Darryl Davis offers tips to help you come out the other side stronger than ever. Continue reading

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading

7 hidden mistakes agents are making (and what to do instead)

Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. Continue reading

How AI helped me get 110K views posting 30 times a day for 30 days

Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Continue reading