It’s not about you! Promote yourself without the sales schmaltz

Want to highlight yourself and your business without sounding self-centered? Sotheby’s Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion. Continue reading

How Katie Lance empowers real estate pros with social media

As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive. Continue reading

Women are supporting women on Threads. Should you?

The Threads app has exploded with posts of Women Supporting Women, an effort for growing community and connecting with other like-minded women. Jessi Healey explains and advises real estate agents on how to participate. Continue reading

Take 5 minutes, make this change to your Google Business Profile

Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted. Continue reading

Feeling a little nervous? Here’s how to recession-proof your business

If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now. Continue reading

Seal the deal with Instagram leads to generate 10% more business

Instagram expert Michelle Berman-Mikel teaches you to actively prospect and convert your Instagram connections into buyers and sellers who only want to work with you. Continue reading

Start your next IG conversation to generate 10% more business

According to Instagram marketing expert Michelle Berman-Mikel, saying the right thing, then moving the conversation into the real world, can allow you to create a social media strategy that converts. Continue reading

8 video marketing strategies that grew my real estate team

According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies. Continue reading