2022 game plan: 20+ buyer and seller facts to inform your business

What’s critical to buyers and sellers now, and what’s changed over the past year? If you’re in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR’s 2021 buyer and seller research — broken … Continue reading

Boost your traffic: 3 Google Analytics stats you need to track

A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading

Everyone is moving to Florida! Or maybe they aren’t

Despite narratives about buyers flocking to Florida, data from Atlas Van Lines and Florida’s 2020 Demographic Estimating Conference suggest the migration patterns are negligible. Continue reading

4 ways giving back helps you become a better agent

Volunteering has helped agent Marilyn Blume become a better businessperson by both honing and expanding her knowledge and skill set. In this column, she shares how she’s grown through her volunteering experiences. Continue reading