Tag Archives: Gary Gold

Data, honesty key to giving sellers realistic expectations: Gary Gold

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Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality. Continue reading →

The Essential Guide to luxury marketing

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The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes. Continue reading →

Agent behind Playboy mansion sale doesn’t fear a recession

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Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients. Continue reading →