What it takes to connect with the new generation of luxury homebuyers

When it comes to real estate, every leading agent understands their micro market. For me, this area of expertise is Marin County: a naturally beautiful, sought-after community just across the Golden Gate Bridge from San Francisco. I know the weather po… Continue reading

The 6 features your luxury seller should upgrade

The littlest things can make the biggest impressions. When you show a high-end home, it may very well be the small flaws — scratched wood, worn furnishings, old appliances — that stand out in a buyer’s mind, no matter how beautiful the property. Continue reading

New trends in luxury second homebuyers: seeking a life well-lived

The flourishing second home market has been a bright spot in a softer high-end real estate space. Intent to purchase is high, buyers are younger, and the drive to own a second (or third or fourth) home is influenced by the desire to experience a life “… Continue reading

Build a business platform to make an impact

Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading

The emerging luxury consumer is different. Here’s what you need to know

The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Continue reading

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has b… Continue reading

Build client relationships one unexpected detail at a time

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients th… Continue reading

4 unconventional marketing tactics that really work

Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading

Use virtual real estate to connect with buyers just about anywhere

The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading

3 things I learned from selling trophy properties

Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading