Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading

10 compelling reasons that your buyers should purchase now 

Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading

Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs

CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading

Which US cities are the most house poor? (And which are the least?)

U.S. Census data highlights which housing markets see homeowners spending the largest (and smallest) portions of their monthly income on housing. Continue reading

EXCLUSIVE: Compass unveils new Buyer Demand tool

The tool integrates with others on Compass’ platform. It provides agents and homesellers real-time insights into how many buyers are searching for properties like theirs. Continue reading

Discounts, lower mortgage rates give homebuyers deals this fall

Inventory is up and homes are sitting longer on the market — potentially benefiting homebuyers. Lower mortgage rates are also giving the market a boost. Continue reading

The ‘rate lock-in’ barrier is cracking — and not where you might expect

More working U.S. adults are gearing up for a potential home search than at this time last year. Intel digs into fresh results from the Inman-Dig Insights consumer survey to explain what might push a new wave of brokerage clients to market in the month… Continue reading

Tensions run high as buyers and sellers battle for ‘the driver’s seat’

Do buyers or sellers have the upper hand? Three real estate brokers explain why it’s an impossible question to answer and how they’re helping clients navigate a fragmented market by managing expectations and smart negotiations. Continue reading

Majority of Americans now use AI to learn about the housing market

Despite incorporating the use of AI more and more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says. Continue reading

Compass to acquire Anywhere in $1.6B deal, capping rise to top

The upstart Compass had already grown to the top residential brokerage by sales volume. Now, it’s moving to acquire its chief rival. Continue reading