7 coronavirus-related client concerns and how to respond to them

During this time, buyers and sellers are likely to be fearful, worried and apprehensive. How can they possibly think about buying a home, let alone putting one on the market? Here are some common concerns clients might have — and how to ease them. Continue reading

Why marketing to interest rates is the wrong strategy

In today’s volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients’ interests first. Continue reading

The year of the homeseller

Twenty-five plus years into the real estate digital revolution and most of the money and innovation has been focused on helping homebuyers. That’s about to change. Continue reading

Gary Keller, KW training scripts called out in commission lawsuit

The lawsuit alleges that the National Association of Realtors (NAR), Realogy Holdings Corp., Keller Williams Realty, RE/MAX LLC, HomeServices of America Inc. and HomeServices subsidiaries BHH Affiliates LLC, HSF Affiliates LLC, and The Long & Fost… Continue reading

50 blog post ideas that’ll attract homesellers

The best way to attract seller leads is to create quality information that will help them and position you as the local expert. Here are 50 blog post ideas aimed at attracting sellers. You only need to write them once, but you can repurpose them throug… Continue reading

Meet the lawyer suing to change buyer agent commissions forever

Benjamin Brown, a co-chair of Cohen Milstein’s antitrust practice group, is a lawyer whose tenacity the real estate industry may come to know well. Continue reading

Buyer’s side commission confusion? Survey shows alarming results

Nearly half of homesellers don’t realize they pay the buyer’s agent commission fee, according to a survey from flat-fee real estate referral service Clever Real Estate. Continue reading