Tag Archives: ibuyer

Realogy expands iBuyer program, reveals cash backing for buyers

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Realogy announced Wednesday the expansion of its iBuyer program and upcoming launch of a service that will give buyers cash backing. Continue reading →

Zillow is testing self-guided home tours to compete with iBuyers

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Zillow is piloting a new program in Phoenix that gives prospective homebuyers access to the online behemoth’s homes without appointments or even agents. Continue reading →

New Zillow CEO saw iBuying as ‘existential threat,’ envisions changes to agent ad model

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Zillow dived into iBuying after seeing it as an “existential threat,” the company’s newly reinstalled CEO said this week, and he anticipates major changes to its current practice of charging agents for a subscription to get leads. Continue reading →

Zillow airs first iBuyer ads, touts name recognition

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Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Continue reading →

Zillow stock surges with new CEO announcement

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Friday’s rally is particularly notable because other than installing Rich Barton as CEO, the company appears to be largely staying the course it laid out in prior earnings calls — including doubling down on the very programs that had previously spooked… Continue reading →

Zillow thinks its iBuyer will dwarf Premier Agent soon

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Zillow plans to purchase an average of 5,000 homes per month for all-cash from people around the country, and the company’s Homes division that oversees Zillow Offers will bring in expected annualized revenue of about $20 billion. Continue reading →

Open Listings in Dallas gets folded into the Opendoor brand

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Open Listings will cease using its own branding in Dallas this month and carry on under the banner of Opendoor, which became its parent company last fall. Continue reading →

Redfin iBuyer offers usually rejected: Redfin chief executive

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Glenn Kelman said most who receive offers from his company’s iBuyer program reject those offers, but he argued that the program still helps sell houses. Continue reading →

Sold.com wants to be the Kayak of real estate deals for homesellers

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Sold.com, which officially launches today, describes itself as an “educational resource” and “recommendation engine” for homesellers. Continue reading →