Tag Archives: joe rand

What you need to know to pick the brokerage that’s right for you

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Christine Lee, CEO of Seize the Market, and Imran Poladi, a vice president at NextHome, Inc., share tips on finding the right brokerage. Continue reading →

10 fundamentals every agent needs to master

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If you’re in a self-made business like real estate, you have to set yourself up for success. And a big part of that is making sure you build your business on the fundamentals. Continue reading →

Why don’t we think about clients’ specific needs?

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Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the … Continue reading →

How a spirit of generosity will win you new business

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Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business. Continue reading →

Why you should treat everyone like a client from the moment you meet

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Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists. Continue reading →

WATCH: 6 pitfalls that can get agents in legal trouble

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Copyright and intellectual property, deceptive images, audio-visual recording, cannabis, smart-home tech and teams — these are all legal pitfalls real estate agents need to be aware of to avoid fines, legal trouble and even prison. Tune into the entire… Continue reading →

WATCH: 7 things agents need to change today

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Better Homes and Gardens Real Estate Rand Realty’s Joe Rand outlines seven things agents need to stop doing immediately to differentiate themselves onstage at Inman Connect New York. Continue reading →

WATCH: The top things brokers wish agents knew

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What do brokers wish they could tell real estate agents? Seasoned real estate brokers Anthony Askowitz and Felicia Hengle join Joe Rand onstage to spill the best-kept secrets in the industry on the Inman Connect New York stage.  Continue reading →

WATCH: 10 things agents must know to navigate a shifting market

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Platform wars, easing lending standards, search as a commodity — the landscape of real estate is changing, and at the same time, the market is shifting. How should agents navigate? Continue reading →