What is the Great Tech Migration — and what does it mean for luxury real estate?

Secondary markets, such as Austin, Raleigh, Tampa and Atlanta, have exploded with new tech businesses. These young entrepreneurs bring their big ideas with them, so it’s no surprise that these smaller cities have become centers of startup activity. Continue reading

The data real estate agents shouldn’t be ignoring — and how to use it

To succeed in luxury real estate, agents need to stay current on a lot of information. There are six essential data points that agents should always be aware of, whether they’re representing a buyer or a seller. Continue reading

The benefits of being part of a luxury referral network

While referrals can come from clients, some of the best opportunities are those that come from fellow agents in your network. Here’s how to make the most of that relationship. Continue reading

Creative ways to thank your referrers

Since referrals are the catalyst for creating a market-leading business, here’s how can you show your referrers how much they mean to you. Continue reading

6 expectations today’s clients have for their agents — and how to meet them

What concrete systems and strategies can agents enact to make sure we’re always meeting and exceeding client expectations? Continue reading

6 fresh strategies for building client trust

Buying or selling a home is a major life decision. It can be stressful, emotionally intense and physically draining. It’s critical to work with an agent who understands your goals and respects your decisions. Continue reading

4 ways to prove agents are a better investment than FSBOs

Every property, no matter the price point, deserves a professional Realtor as an advocate—it’s just a matter of communicating that value to the clients. Continue reading

The 4 kitchen trends today’s buyers crave

Sleek styles and clean lines remain popular among buyers, but agents have also noticed the addition of more organic, natural elements. Continue reading

Communicate your value: how agents stay relevant amidst rising FSBOs

It’s been a seller’s market, which has, in turn, bolstered the confidence of sellers to market and sell their own properties instead of hiring an agent. Continue reading