You’ll need to go 26 feet down for this underground mansion

A subterranean house, built by Avon executive Girard Henderson in the 1970s, has recently returned to the market with an astonishing $18 million price tag. Continue reading

Sold.com wants to be the Kayak of real estate deals for homesellers

Sold.com, which officially launches today, describes itself as an “educational resource” and “recommendation engine” for homesellers. Continue reading

Find more online leads with this new banner ad campaign solution

A new entry to the industry, My Digital Advertising helps agents target online home shoppers via keyword searches and digital ads. Continue reading

Where’s the line when it comes to editing listing photos?

Artificial intelligence, floor plan stitching, virtual reality. When it comes to listing photography  and other property visuals, the technology has never been more advanced. But where’s the line between improvement and misdirection? Continue reading

Computer vision will find your dream home at a discount

Computer vision and image tagging are making the home shopping experience more accessible and personalized, according to Dominik Pogorzelski, vice president of product for restb.ai. Continue reading

Ricoh Tours unveils new ads using 360-degree footage

Using the popular Theta V camera, agents can now use immersive listing video in their banner advertising campaigns, the company announced. Continue reading

Why social gatherings are the new social media

From parades to bustling farmer’s markets agents are taking advantage of weekly social events to cultivate relationships and heighten brand awareness. Continue reading

AI will soon automatically enter listings for Realtors

EXP Realty’s Scott Petronis went on to argue that machine learning — a kind of subset of AI that involves training computers to perform specific tasks — could soon be able to build listings out of photos. Continue reading

HouseCanary launches portal, raising questions over listing data

HouseCanary has launched a new listing portal, though it has left some multiple listing services confused about how their data landed on the site. Continue reading