Want to accelerate your business recovery? Specialize now

When the market rebounds — and it will — owning a niche or specialization will be essential in helping agents revive their businesses all the more quickly. Agents should be preparing for that bounce back today. Continue reading

Dear Marketing Mastermind: How can I use podcasts to generate leads?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re th… Continue reading

Realtor.com extends Facebook ad product to brokers

Realtor.com has expanded its Facebook ad product Local Expert to allow ads to be bought for city-wide listing searches, not just zip code-level searches. And those city-wide ads can now be purchased by brokers, not just teams and agents. Continue reading

Dear Marketing Mastermind: How can media make you the go-to local expert?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christ… Continue reading

Be your community’s #1 fan

If you’re not from the Midwest, you might not know about Euchre. Euchre, pronounced “yoo-ker,” is a fun social card game that introduced the joker to modern decks. And a Euchre tournament is just one tool in CENTURY 21 Affiliated broker Ryan Servatius’… Continue reading