The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading

Want to level up? Than become a wealth manager, not just an agent

When catering to wealthy clients, one way to ensure repeat business is to become a wealth manager rather than simply a real estate agent. Continue reading

Can views sell this $3.249M home on John Barrymore’s old Hollywood estate?

It sits on property that once belonged to John Barrymore, an early 20th century movie star and grandfather to actress Drew Barrymore. Continue reading

How to sell a spectacular $159M Florida estate that’s gone on and off market

The 58,000-square-foot home known as Playa Vista Isle estate, located on Florida’s Gold Coast between Miami and Ft. Lauderdale and embellished with over 500,000 22-karat gold leaf sheets will be available to prospective buyers on the Concierge Auctions… Continue reading

What today’s ultra-luxury buyers want might surprise you

There’s a tectonic shift taking place in the ultra-luxury market that may leave many of today’s mega-mansions languishing on the market. In fact, the very amenities that many people have valued in the past, may make their property worth less, rather th… Continue reading

Sotheby’s International Realty adds 7th office in North Carolina

Competition in the Carolinas is heating up: Sotheby’s International Realty announced Monday the launch of Pine Sotheby’s International Realty, an independently owned and operated team of four agents that serves North Carolina’s Pinehurst, Southern Pine… Continue reading

How to elevate your luxury brand by being a ‘concierge agent’

The term “concierge agent” might be new to some, but it’s what those of us who care, who are available and who are present have always been. We are all-hands-on-deck Realtors who are always available to our clients. Here’s how you can become one too. Continue reading

How to be on point with your luxury client experience

The key to giving luxury clientele what they want is knowing what they are looking for in a real estate agent as well as getting ahead of their expectations. Here’s what you should know. Continue reading

Who is your luxury client? Understanding varying wealth levels

Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading

Understanding what international luxury homebuyers want

Knowing the cultural buying codes for various countries is an absolute must for every agent who serves the ultra-luxury market. Here are the buying codes for five different cultures. Continue reading